Fashion Creator
From catchphrase to merch drop, all in an afternoon.
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Travel Creator
Every ski season, she answers the same question (again and again and again).
Sofia has a 9 to 5, but what she started out doing for fun—travel content—quickly turned into another full-time job. She covers where to eat, what's worth splurging on, where to shop, what to do when parents visit. Sofia gets asked the same questions repeatedly, even when she's previously answered them. Every winter her comments and DMs fill up with people asking where to go, what to book, and how to plan the trip.
Using Nara
She saw ski season. Nara saw Aspen.
Product Building
A guide worth paying for, free to start.
With Aspen in almost half of her winter questions, Nara pointed Sofia toward a guide for that one trip, timed to go live before the questions peak. "How to Aspen" has two tiers: a free teaser with enough to be useful (like the three things to book first), and a $15 version with a private Google map of her saved places and an itinerary for all four days. She's running it as a pilot, the first in a series she's been considering.
How to Aspen
Four days in Aspen, from first chairlift to last call. Where to stay and where to après.
Comments are specific (dates, lift passes, reservations). People aren't dreaming, they're planning.
Aspen questions spike the same weeks every winter
Estimated 600 buyers from the free teaser's 4,000 downloads
- Audience
- 96K
- Across 2 platforms
- Est. conversion
- 0.6%
- Suggested: 0.5%
- Price
- 15.00
- Suggested $12
- Est. revenue
- $9K
- Projected
Potential Impact
Aspen first, anywhere (or anything) next.
Aspen is the first in a potential series. Every place Sofia covers has its own moment when demand spikes — Coachella in April, the US Open in September, Portugal all summer. The guide is a repeatable format: a free teaser while the searching starts, a paid guide for everyone who's actually going.
Revenue Potential $9k per guide
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