What AI should (and shouldn't) do for creators.

AI is about to decide who wins in the creator economy. If it follows the status quo, it becomes one more layer of extraction, mining creators’ work to make someone else rich. Built differently, it becomes the most powerful tool creators have ever had to keep the value they create. Which one it becomes isn’t up to the technology. It’s up to the choices built into it.

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September 22, 2026

The Feed Got Boring(external link, opens in a new tab)

For a creator to build the business their audience deserves, the cost of shipping an idea has to fall by orders of magnitude. The thing that should take six weeks should take an afternoon. The default should be simple: if she can dream it, she can build it. This is the part where the technology, finally, gets to do something useful for creators.