Running Creator
She ran Tokyo alone. Now she takes 12 people with her.
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Fashion Creator
From catchphrase to merch drop, all in an afternoon.
Mei is a stylist with an audience that trusts her taste. She's known for the archive and vintage designer pieces most people would never find, and for showing exactly how to style them. Her 'viral moment' isn't a single piece, post, or series, it's a catchphrase: 'very demure, very archival.' She says it in nearly every video, and her audience says it back to her and eachother in the comments. She'd never thought anyhting of it...
Using Nara
A line she keeps saying, and a moment to capitalize on.
Product Building
A sold-out drop, built end to end.
The run is capped at 460 hats, a number Nara set against the 2,400 people who liked her hat post, so there are fewer hats than people who want one. The store page, checkout, and a waitlist email for anyone who misses out come with it.
The Demure Drop
A limited run of 460 dad hats, embroidered with “very demure, very archival”.
“guys what if we made it a hat?” gets 2400 likes
“Very demure, very archival” is your most-repeated comment, 600+ and growing steadily every month"
A 460-hat run at $52 would bring in ~$24K from your existing audience, 2,400 followers already like this idea.
- Audience
- 40.2K
- Across 3 platforms
- Est. conversion
- 1.1%
- Suggested: 0.5%
- Price
- 52.00
- Suggested $39
- Est. revenue
- $24K
- Projected
Potential Impact
What her first merch drop looks like.
Mei always wanted to do merch but was never sure what to pursue. Seeing just how popular one of her sayings was gave her the confidence—and the data—to launch a drop that could bring in $24,000, largely from the audience she already had.
Revenue Potential $24K
More Inspiration
Food Creator
The restaurant he reviewed is now the dinner series he hosts.
